Brand identity architecture · est. MMXIV
A brand is not a logo.
It is a sign that holds.
We build marks that function inside an interpretive structure — and we control the threshold between what a viewer knows and what they are still working out. Move toward the sign. It resolves as you approach.
THRESHOLD — 0% resolved
I — methodology
Three orders of sign. We work in all of them.
II — selected work
Marks that had to survive contact.
III — engagement
Three ways to begin.
Each one starts with a reading.
Fees in AUD, excluding GST · a reading is charged whether or not the engagement continues
IV — enquiry